RealestateU

The hypothesis posits that optimizing the above-the-fold design on the homepage by highlighting key benefits and enhancing the visibility of the call-to-action (CTA) will reduce cognitive load, increase user engagement, and boost conversion rates.

Targeting

100% of visitors with an equal split of 50/50.

Objective

Increase Upsell page-1 CVR

Increase Engagement Rate

Results

Upsell Page CVR Increased

Increase Engagement Rate

+34.93%

+16%