Shore Team

We hypothesize that the new homepage, which addresses responsiveness and typography, promotes offers effectively, and provides user-centric CTAs, will lead to improved user engagement, increased conversion rates, and an enhanced overall user experience when compared to the old homepage.

Targeting

100% of visitors with an equal split of 50/50.

Objective

Increase CVR, Increase Revenue, 

Results

CVR Increased

Estimated Incremental Annual Revenue

Statistical Significance

+16%

+16%

+16%