United Patriot

The goal is to improve the e-commerce conversion rate and engagement on UnitedPatriotCo.com. Many users are missing the size chart image currently placed below the fold on the right side of product pages.

Targeting

100% of visitors with an equal split of 50/50.

Objective

Increase CVR, Increase Revenue, Increase PSV.

Results

CVR Increased

Estimated Incremental Annual Revenue

Statistical Significance

+16%

+16%

+16%

Case Studies