United Patriot

The challenge at hand is to boost the e-commerce conversion rate and engagement on the UnitedPatriotCo.com product page. An issue we’ve identified is that many users overlook the size chart image, which is currently displayed below the fold on the right side of the product pages.

Targeting

100% of visitors with an equal split of 50/50.

Objective

Increase CVR, Increase Revenue, Increase PSV.

Results

CVR Increased

Estimated Incremental Annual Revenue

Statistical Significance

+16%

+16%

+16%