Your Cat Backpack

Our hypothesis is that by implementing CRO-focused tactics—adding testimonials, enhancing features, and condensing the page while retaining essential elements in the user-focused area—we can significantly improve user engagement and the conversion rate compared to the old homepage.

Targeting

100% of visitors with an equal split of 50/50.

Objective

Increase CVR, Increase Revenue, Increase PSV.

Results

CVR Increased

Estimated Incremental Annual Revenue

Statistical Significance

+16%

+16%

+16%

Limited capacity: We’re currently only onboarding brands for full CRO growth programs